blog

One of the largest digital marketing conferences in North America was held a few weeks ago at the San Diego convention center. (Though it was smaller than years past because well, you know…) And do you know what was one of the most talked-about, most enthusiastically-endorsed marketing media at this conference? Email marketing. Yep, not […]

Do you get the sense that nothing will ever go back to “normal”? Goodness, if you’re paying attention to the popular culture, you can’t help but feel like things seem to be falling apart. Popular “consensus” is falling by the wayside in an increasingly-fractured society, and the last 18 months have left an indelible mark

Marketing — whether online or offline — has never been more complicated. Why do I say that? Well, here’s just a small sampling of the skills and concepts you need to create an actual online marketing machine for your practice … An understanding of search engine algorithms and what causes one site to “show up”

Most accountants are great with numbers, but uncomfortable with “selling.” There’s this common sentiment that selling is “unethical” or “evil.” Frankly, scrolling through some of the sharky ads from individuals and companies in our accounting and tax space that populate our newsfeeds … well, we can understand the sentiment. But selling is really just about

Here we are, post-corporate deadline … less than a month from the extension deadline … SMB clients scrambling with PPP, ERTC, installment agreement confusion, EIDL … extensions on personal returns BEARING DOWN … It’s enough to drive you bonkers. Talking with my friends in the industry, seeing the chatter online, I need to tell you

It’s probably no secret to you that most accountants are great with numbers, but many are uncomfortable with “selling.” At least in the traditional sense. Some have even said they feel selling is “unethical or evil.” Frankly, scrolling through some of the sharky ads from individuals and companies in our accounting and tax space that

… what’s that I say? The fact is, we all have AT LEAST one. Frankly, if you don’t, then that’s an issue itself (because more than one is coming). I’m talking about a “problem” with internet marketing strategy for accounting firms and tax professionals. Your problems might be different than mine, though. After all, I’ve

We deal with all kinds of accounting and tax firms here at AdvisorProMarketer — from compliance to audit to resolution to write up to quick refund. So, it’s a challenge for us — one that we relish — to communicate tactical and strategic marketing concepts to the wide variety of our 26K+ members.  But regardless

Let’s start by putting this right out there: You probably will never “make a sale” online. But that is actually very good news. Here’s why: As a tax or accounting professional, you are NOT in “e-commerce” and you don’t sell widgets. You’re a service professional (who happens to deal with extremely sensitive and personal information),

In our industry, we carry a great deal of weight. When we serve businesses (as many of our members do), we are often the difference between staying in business … or dissolution. The ERC credits that many are helping to process right now for their SMB clients are just one of about five different credits