We deal with all kinds of accounting and tax firms here at AdvisorProMarketer — from compliance to audit to resolution to write up to quick refund. So, it’s a challenge for us — one that we relish — to communicate tactical and strategic marketing concepts to the wide variety of our 26K+ members.
But regardless of your particular practice area, many marketing practices are the same. And we’ve honed these practices since our founding in 2007 through a process of ongoing split-testing, data analysis, and real-world results.
One of the most common problems faced by our clients, and those within our industry (especially after that 18-month tax “season” we just survived), is the problem of SCALE.
Are you BEHAVING in a way that will help you scale?
That’s the 7-figure question.
NOW is the time to begin addressing these issues of scale within your practice, no matter your particular practice focus.
Recently, my COO and I peeled back the curtain on some of the decisions we have made here at TPM, which have enabled us to grow into a multi 7-figure marketing practice (get access to that webinar in our free members area here).
And these were choices made at the beginning of our journey.
* Clearly identifying the highest leverage activities for ME — and outsourcing the rest to the experts.
* Building a team full of experts who get better than I am at what they are responsible for.
* Not just being motivated by PROFIT … but setting JOY as a worthwhile goal (and the profit comes, when you do this right).
* And many more.
These choices HAVE to translate into actual behaviors, however, if you want to build a practice that is sustainable, and that grows with you.
If you want to GROW, you absolutely need to:
Build a killer marketing plan.
One behavior that is CONSISTENT for the businesses I’ve owned or worked within that grew into this multi 7-figure stage: investing in effective marketing.
“Sure, Nate … you run a marketing agency. OF COURSE you say that.”
I say this across the board to my local business owner friends, regardless of whether they would qualify for our services here at AdvisorProMarketer — building a comprehensive marketing plan is the first step to any kind of scale.
We can help you build one. That’s what we do (more on that below).
Operate your business by a stated set of principles.
You can’t hope to handle the flood of clients you have without building an effective team. And to do that, you MUST codify your communication, cultural practices, and where you are headed (vision).
Here’s an example:
You have to decide what the vision, values, and culture of your company will be. The vision is WHERE you are going, values are HOW you will get there, and culture is the ATMOSPHERE by which you’ll do it. All of these things need attending to if you want to grow and build something real.
So, whether your practice is tax-centric, bookkeeping-oriented, resolution-focused, write-up work, audit — NOW is the time to begin addressing these issues of scale within your practice, no matter your particular practice focus.
If you want help on getting that killer marketing plan built, grab a time here — free — to speak with my team.
Build something of significance, and serve the world unselfishly … and profit.