This past weekend, my wife and I went shopping for our soon-to-be adopted children. Yes…this was the first time we’d hit Babies’R’Us and we were excited. When we got to the store, we were frankly overwhelmed by all the choices. Our mission was to find some car seats, and there was quite an array. So, …
Let’s get right to it. It’s the end of the week, and it’s tax season! I’ve just got a quick tip for you to chew on, heading into the weekend… The one thing that most Tax Professionals fail to understand is that although they’re in the tax preparation business, their real business is the marketing …
Don’t quit. I know tax season probably has you dragging a bit right now, which is understandable. But you’re nearing the home stretch…and this last month will likely be one of the most profitable of your year. You’ve prepared all year for this! Keep at it. And that goes for your marketing too. Keep at …
What will many of your potential prospects automatically think of when they see your advertising? What’s one of the top reasons someone will not use your services? How come some people will be stubbornly reluctant to “believe” any word you say? The answers to these questions have to do with people’s natural SKEPTICISM towards promotions, …
Ok, I’ll admit it: I’m a bit of a political junkie. I grew up in Washington, DC where my dad worked in the Ford White House, and was a lobbyist for decades–a very entrepreneurial one at that, instrumental in the ’86 capital gains tax cut fight, etc. Now, as a business owner and entrepreneur myself, …
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