When we speak with accounting and tax pros one on one about their marketing, this is what we often hear: I have an outdated website.  My local SEO is flopping. How do I prevent dead-on-arrival paid ads? Traffic to my website is slumping. There are plenty more, obviously. These are

As you’re probably aware, the tax and accounting world isn’t known for being the most cutting edge industry. Some practices still operate the exact same as they did decades ago, because… these approaches have stood the test of time – right? Not necessarily.  In 2013, Ryan Lazanis, CPA founded Xen

There are stages to a business, and very soon you realize that once you’ve hit six figures in revenue, you can stay in that desert for a LONG time… unless you build with a team. But hiring great people for tax and accounting practices is a monstrous pain in the

Nowadays, anyone can create a social media page and broadcast opinions on how to structure your tax and accounting business (and believe us, we’ve seen plenty of that). But how many of them have actually walked the walk and seen success? And are they skilled in a niche market, or

You might have someone on your team with an incredible knack for tax and accounting services.  They love engaging with clients, are a whiz with numbers, and pick up new projects faster than you can lay them down. (If a name came to mind, read on…) How can you make

We hate to break it to you, but…  The internet is not special. It’s just one of many marketing principles to lay hold of (albeit – a necessary one in this time). At least, that’s what our guest Jassen Bowman, EA, asserts in this episode of the ProMarketer Podcast. He