Back in the early 2000’s, Nate Hagerty was the Marketing Director of a tax firm that grew from one little advisory office … into a multi-office tax empire that employed over 400 people in 15 different market areas and served over 27,000 clients. Building a business empire like this required
We were reviewing some marketing data in our office recently, and my oh my, was it fun. We’re seeing massive increases across the board in traffic, CTR, engagement and effectiveness in our marketing for accountants and tax pro clients … so much so that our Director of Search, Christian Jones,
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.1″ _module_preset=”default” admin_label=”Text”] Anyone can slap up a Facebook page or a website and proclaim themselves an expert these days, even when it comes to tax marketing ideas. And we’re getting to the point at which we’re
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” collapsed=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]It’s very frustrating when a business owner uses different marketing techniques in an effort to promote and grow their business, but these efforts bear no fruit. It is even more frustrating when
One common problem that arises when working with web designers is that they get paid to create a website and once that work is complete, they’re done. They don’t create content for the website. So if a company engages them, it would need a lot of time to create content.
Many CPA/tax firms make the mistake of not focusing on using a relationship-oriented approach in their marketing efforts, throwing money blindly at online advertising, or setting very low prices. However, what they need is good strategies for advertising to prospects, new and existing clients, and cross-selling additional services without being
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