As we turn ourselves towards 2023, lead quality is king. There are things you can do to *attract* the right kinds of prospective clients to your practice that absolutely are worth your time investment. Often, that involves using social media. But if we’re honest…   Facebook is full of geriatrics. Twitter

Want non-local clients? If so, then this episode on PPC advertising is for you. Of course, there are MANY reasons to invest in advertising-fueled growth. And it doesn’t just mean Facebook ads because here’s the thing about those (or any kind of social advertising): You’re interrupting your prospective client. Like

With the 2023 tax season upon us… do you find yourself appreciating working in accounting & tax services or is it more like the onset of dread as you’re faced with the possibility of 12+ hour work days? Somewhere over the years, tax and accounting pros fell into this bad

Spend a lot of money on a beautiful website but still can’t seem to get leads?  Struggling to get on page 1 of the search results?  If you have a great looking website and some type of follow-up system, but no one can find you on Google, that’s a problem.

Are you ready for 2023? Ooh nelly, what we all thought would be a pretty “easy” tax season (in relative terms to the nightmarish last three busy seasons) is going to be much more … interesting, in light of the economic disruptions now and to come. Not only that, but

In the accounting and tax world, it’s easy to trudge through the daily workflow without building relationship with clients and marketing your services. The reason: You can be an expert in your field – the best accounting and tax pro – without doing all of that. But will all of