It’s a pretty clear contrast. I spoke about this some last week in one of my video briefings from Chicago, and I’m referring to the sad tendency for businesses in this environment to *cut* their marketing. You can see another example of what I spoke about in this article: http://adage.com/article?article_id=136552. There’s plenty to discuss about […]
This makes a big difference Read More »
Two crucially important–and potentially business-saving strategies–which can make a big difference for your bottom line this offseason. Quick implementation stuff here.
Two "Evergreen" Strategies Which Work In a Recession Read More »
One of the things I love about Dan Kennedy, is how blunt he can be. At times, viciously so. I don’t know about you, but I prefer when people shoot me straight. And that’s what I do in this next installment from the videos I created in Chicago. Dan shared a story about how a
Marketing In This Recession Read More »
So, this one kinda surprised me. Here I expected to not really like Yvanka Trump. After all–silver spoon, flaunts her looks and her image, went to Wharton (not that this is a necessarily a bad thing; but it’s classic corporate indoctrination camp. Some of my good friends teach at Darden, the #9 national biz school
Yvanka Spills The Beans… Read More »
I just got back from Dan Kennedy’s Marketing SuperConference, and wow…was it ever “action packed”. Was great to run into a couple clients (who are doing VERY well in their tax businesses), as well as hear from Dan, Bill Glazer, Yvanka Trump, Peter Shea (owner of Entrepreneur Magazine) and select other internet and direct response
Responsibility & Control Read More »
We’ve got…Deadly Pig Flu (sorry–“H1N1” flu). Poisoned Food. Massive Government Takeover of Industries. Iran & North Korea with nukes. PIRATES! …what, me worry? Seriously, the never-ending diet of media-driven chaos can be overwhelming for the business owner. [Oh yes, and the recession.] But you don’t have to accept this kind of chaos for your business.
"CRISIS!" — Will it ever end? Read More »
This past weekend, my wife and I went shopping for our soon-to-be adopted children. Yes…this was the first time we’d hit Babies’R’Us and we were excited. When we got to the store, we were frankly overwhelmed by all the choices. Our mission was to find some car seats, and there was quite an array. So,
What Your Clients Want… (no foolin') Read More »
Let’s get right to it. It’s the end of the week, and it’s tax season! I’ve just got a quick tip for you to chew on, heading into the weekend… The one thing that most Tax Professionals fail to understand is that although they’re in the tax preparation business, their real business is the marketing
3 Things You Need To Grow Your Tax Business Read More »
Don’t quit. I know tax season probably has you dragging a bit right now, which is understandable. But you’re nearing the home stretch…and this last month will likely be one of the most profitable of your year. You’ve prepared all year for this! Keep at it. And that goes for your marketing too. Keep at
"Don't You Give Up Now!" Read More »
What will many of your potential prospects automatically think of when they see your advertising? What’s one of the top reasons someone will not use your services? How come some people will be stubbornly reluctant to “believe” any word you say? The answers to these questions have to do with people’s natural SKEPTICISM towards promotions,
100 Testimonials in 2 Months…(!) Read More »
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