tax season marketing

Finding More Good Clients For Your Tax or Accounting Firm

I get asked regularly what is the “best” marketing tool to bring in new clients.   Well the answer might surprise you — because you already have it. It’s your client list. Yes, you heard me right. And the sad reality is that most tax & accounting professionals — with reams of client data sitting under their …

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Common Marketing Missed Bases When Tax Season is Rolling

So, now that we’re into tax season, let’s talk maximixation. Depending on your client demographic target, your model, and your marketing, you may already have clients calling and streaming through your doors. Don’t be surprised with a little bit of delay this season, though. Word on the street is that while some are very busy, …

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Two Powerful Direct Mail Campaigns For Tax Professionals (That Competitors Won't Do)

You’re in the middle of the crush right now, I know — but I wanted to make SURE that you utilized these two direct mail campaigns, because no matter what kind of tax firm you operate (i.e. whatever profile your target client falls under), you really should be implementing two specific direct mail campaigns in the next couple …

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This is the best week to start direct mail in your tax business

Have you laid out your marketing calendar yet? If the answer is YES, then bravo. If not, here’s a quick tip: Set up some direct mail THIS week to a targeted radius around your office. And by “set up”, I mean that you should understand that there is always a lag time with printers, designers, mailing services, …

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