It’s a pretty clear contrast. I spoke about this some last week in one of my video briefings from Chicago, and I’m referring to the sad tendency for businesses in this environment to *cut* their marketing. You can see another example of what I spoke about in this article: http://adage.com/article?article_id=136552. There’s plenty to discuss about …
Two crucially important–and potentially business-saving strategies–which can make a big difference for your bottom line this offseason. Quick implementation stuff here.
One of the things I love about Dan Kennedy, is how blunt he can be. At times, viciously so. I don’t know about you, but I prefer when people shoot me straight. And that’s what I do in this next installment from the videos I created in Chicago. Dan shared a story about how a …
So, this one kinda surprised me. Here I expected to not really like Yvanka Trump. After all–silver spoon, flaunts her looks and her image, went to Wharton (not that this is a necessarily a bad thing; but it’s classic corporate indoctrination camp. Some of my good friends teach at Darden, the #9 national biz school …
We’ve got…Deadly Pig Flu (sorry–“H1N1” flu). Poisoned Food. Massive Government Takeover of Industries. Iran & North Korea with nukes. PIRATES! …what, me worry? Seriously, the never-ending diet of media-driven chaos can be overwhelming for the business owner. [Oh yes, and the recession.] But you don’t have to accept this kind of chaos for your business. …
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