Today I want to talk about the power of email marketing right now and the opportunity you have to wield it.
I don’t know about you, but I’m still gobsmacked by the news that the IRS “disposed” of 30 million information returns.
Here we were, excited about FINALLY a “normal” cycle over the next twelve months … after all, there will be no more PPP/EIDL weirdness, ERC is gone as is the FLPC, the child tax credit “advances” go away, etc., etc., etc.
And then we’re reminded that: oh yeah, we’re dealing with a chronically understaffed-and-overworked IRS. And so are your clients.
Regardless of whether preparing returns is even in your service mix — you ARE operating in an environment right now of frustration, inflationary panic, and — because our culture seems to want to bring EVERYTHING back from the 70s and 80s — malaise.
Oh yeah, and you’re probably “burned out.”
Now, I get it. Really, I do. Having worked in this industry for 20 years, I can’t remember a more stressful and difficult busy season.
But you have a choice to make, and you better make it soon — because chances are good that some of your colleagues within your local market area or industry niche have already made it.
And that’s this: will you step into the breach?
This is what I mean: despite (or perhaps BECAUSE) the fact that every online-connected person now has a bullhorn and a pulpit, your clients and market area are desperate for leaders who will give them hope. There is a raging economic storm happening and our political leaders seem to be either lost in a fog or bogged down in cultural trench warfare… and with no end in sight.
There is an opportunity RIGHT NOW for clear-headed financial leaders to emerge and create relationships of long-lasting trust among YOUR market area.
And if that isn’t you … who will it be? Because it WILL be someone.
The very good news is that this is EXACTLY what we here at TaxProMarketer can help you accomplish. We have story after story from our agency clients about how their clients talk to them about our specialized, first-person email marketing — like this note recently passed along by one of our CPA clients:
“I just want to take a moment to thank you for your emails. I read every one of them. You always add a positive personal note along with good financial strategy information. Keep them coming!” -Jerry H
We serve hundreds of practitioners, who in turn serve hundreds (yay, thousands) of accounting and tax clients — and we’re on a mission to bring hope and financial clarity to families and small businesses all over the US by receding into the background and giving them … more of YOU.
Chat with us if you want to talk about how you can build that kind of hope-bringing marketing platform.
And by the way … yes, it’s important to take the time to rest and recuperate from that doozy of a tax season. I know I am.
But the time is getting short and it might just be time to peel yourself up from the couch and get in the game. The world is devolving into chaos … clients NEED a port in the storm.
Sure, you can sit back and let that be Kevin O’Leary, Block, or Intuit.
But why not have it be you?
Serve the world unselfishly and profit,