Navigating today’s social media landscape for your tax and accounting business isn’t easy. But with the right approach, you can use social media to build your brand AND build authentic connections with your clients. Because better social media marketing doesn’t (necessarily) mean you have to dance on TikTok.

It just means you have to find the simple strategies that work and use them consistently. 

Vice President of Marketing, Jodi Schipper, and Director of Marketing, Jennifer Sarver, discuss how to create an effective social media presence for your business. 

Highlights

– Want to get seen? You have to get likes and comments.

– People want to see your human side. Personalize your posts with stories, photos of your team, ways you’re volunteering in the community, etc.

– Videos are the way to getting seen and heard by your audiences.

– Capitalize on networking when you can by tagging businesses and individuals you are working with in your community.

This episode is brought to you by TaxProMarketer, a leading marketing agency serving CPA & tax firms. It was established in May of 2007 in response to increased demand for real-world, relationship-building (and profit-producing) marketing tools for use in the tax and accounting industry.

Currently, TaxProMarketer serves clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as to grow the value of their business (for immediate cashflow and future sale-ability) by utilizing the following tools: a relational email marketing program, social media feed program, local listings management & optimization, and creating full “online marketing machines” for clients (which include SEO-optimized, conversion-centric custom websites).

TaxProMarketer is a Keap Certified Partner and a Digital Marketer Certified Agency.