There are two common approaches to online marketing for accountants:
One is the glorified business card approach. An online piece of collateral with a logo, some generic copy, and an address. This common staple in the online “marketing” world of accountants lacks … well, most everything.
Second is the carnival barker approach. This is a one-page squeeze funnel geared toward getting visitors to do one thing. You pump lots of ad money into this page to promote it because it lacks any kind of organic searchability.
Neither of these approaches actually works.
To do successful online marketing for accountants (and other tax professionals), you must cover all of your bases. This is what AdvisorProMarketer CEO Nate Hagerty recently explained at the Scaling New Heights Summit 2020.